BOOK AVAILABLE SOON
THINKING BY CHOICE
Rethinking the Beliefs That Shape Your Life
How much of what you believe is really yours?
Many of our beliefs feel like facts. They influence what we expect from ourselves, how we understand other people and which possibilities we consider.
Thinking by Choice invites you to take a closer look at the assumptions, reactions and familiar thoughts that shape your everyday decisions — and to decide which ones still deserve your trust.
Which beliefs deserve your trust —
and which deserve another look?
WHAT IS IT ABOUT?
Much of what shapes our thinking was never consciously chosen.
Beliefs do not develop in a vacuum. Family, school, our surroundings, experiences, media and the people we trust all influence what seems normal, possible or true to us. Over time, many of these ideas become so familiar that we stop noticing them as beliefs at all.
Thinking by Choice is not about questioning everything. It is about becoming more aware of what influences your thinking, recognizing assumptions you may have taken for granted and giving yourself the freedom to reconsider them.
Perception
What we notice is influenced by what we already expect
and believe.
Beliefes
What feels familiar or obvious is not necessarily true.
Choices
Greater awareness gives us more room to decide how we respond.
A LOOK INSIDE THE BOOK
Three questions that run through the book.
What are you focusing on?
What we give our attention to influences what we notice — and what may remain outside our view.
What has shaped the beliefs you take for granted?
Some limits are genuine. Others come from conclusions, expectations or experiences we have never reconsidered.
Who shapes what you take for granted?
Our surroundings, experiences and media influence the way we see the world more than we often realize.
Thinking by Choice isn’t here to tell you what to think.
It invites you to look more closely at what you already believe, how those beliefs developed and which ones you want to keep.
WHO IS IT FOR?
For people who don’t want to question everything —
but are willing to reconsider some things.
For those who wonder why certain thoughts and assumptions can feel so convincing.
For people who are open to new perspectives without feeling the need to follow every new idea.
For those who want to make more conscious choices about what they accept, question and act on.
For people who see personal growth as an honest examination of how they think — rather than a constant attempt to optimize themselves.
ABOUT THE AUTOR
Andreas Ulrich
As an author, mental coach and entrepreneur, Andreas Ulrich has spent many years exploring how perception, thinking and decisions shape our lives. Gehirnwäsche brings these perspectives together in an invitation to look more consciously at what we usually take for granted.